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| Newsletter Academic Collaborative Centers October 2025 |
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Broad Prosperity at Tilburg University
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| Join us in building a sustainable future during the Broad Prosperity Day |
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On November 10, the Tilburg University campus will host the Broad Prosperity Day. Tilburg University and the Province of North Brabant warmly invite you to a day filled with inspiration, connection, and collaboration. Are you working on broad prosperity or curious to learn more about the topic? Whether you're a policymaker, researcher, entrepreneur, or administrator, this day offers fresh insights, valuable encounters, and practical tools to help you contribute to a sustainable future.
This event is in Dutch.
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| Lectures on Broad Prosperity now available in one bundle |
| What happens when experts, alumni, and students engage in dialogue about broad prosperity? Discover it in our new publication! This bundle brings together articles from a lecture series organized in collaboration with Studium Generale. Use it as a reference, share it with colleagues, or let it inspire you with new perspectives. |
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| Do you feel safe in Tilburg? |
Tilburg University, in collaboration with the municipality, is investigating how residents, students, and visitors perceive safety in the city. The research is led by Tilburg University City Professor Ton Wilthagen, researcher Ruud Lathouwers, and student Naýomi Latulola(representing all student associations at Tilburg University). Through an interactive map, you can indicate where you feel (un)safe and why. By participating, you contribute to a safer and more inclusive Tilburg!
Fill out the survey here and help make Tilburg safer. |
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Meet Maudy Keulemans (ASML),
our hybrid professional |
| We’re pleased to introduce Maudy Keulemans, who has been serving as a hybrid professional at the Academic Collaborative Center for Governance and Management for Broad Prosperity since September 2025. One day a week, she contributes to the center, while continuing her role as Program Lead Inclusive Society at ASML. In this new position, Maudy bridges the gap between academia and industry. |
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| Tilburg's vision for Broad Prosperity in 2050 |
| What will Tilburg look like in 2050? That question was central to the future vision of Working Together for Broad Prosperity in Tilburg in 2050. This marks the beginning of Alliance 013, a collaboration between residents, businesses, organizations, and knowledge institutions to build a fair and livable city. The vision outlines Tilburg’s current position, its strengths, and areas needing more attention. Tilburg University and the Academic Collaborative Center for Governance and Management for Broad Prosperity played a key role in shaping this vision. |
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| Why you buy more than you think at the supermarket |
| Do you believe you consciously choose what goes into your shopping cart? Behavioral scientist Nynke van der Laan (Tilburg University) demonstrates in her virtual supermarket how clever marketing techniques (nudging) influence our brains without us realizing it. Discover how nudging works and why it matters for broad prosperity. |
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| Recap: fall symposium on Digital Health & Mental Wellbeing |
The fall symposium of the Academic Collaborative Center focused on the vast potential of digital innovations in healthcare, such as AI, digital tools, and real-world data. Researchers and professionals shared insights on using generative AI and leveraging patient data effectively. From co-creation with patients to ethical challenges, we gained a broad and in-depth overview of how digitalization contributes to broad prosperity and better care for all.
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Symposium on an inclusive and just climate transition
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On Friday, October 24, 2025, the Academic Collaborative Centers for Inclusive Labor Market and Climate & Energy will host the English-language symposium Just transition policies and practices: when workers and trade unionists are not being heard. Union representatives and researchers will discuss a pressing question: how can we ensure that the voices of (future) workers are heard in a just transition?
Register by October 16, 2025, via the link below. |
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PhD research on AI and image in logistics
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| The Heart of Brabant region is a logistics hub facing major transitions, including sustainability, labor shortages, and the integration of AI. As part of the Tilburg Initiative for Future Logistics, a project under the Regio Deal Hart van Brabant, PhD candidates Roman Vervoort and Edita Laukineityte are researching the impact of AI on productivity and the sector’s image. In collaboration with eleven companies and the Academic Collaborative Centers for Inclusive Labor Market and Governance and Management for Broad Prosperity, they connect scientific insights with practical solutions to help logistics companies remain future-proof and inclusive. |
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| Tilburg University receives NWO grant for SYNERGY project |
| How can we ensure everyone participates in the energy transition? Through the SYNERGY project, Tilburg University, via the Academic Collaborative Center for Climate and Energy, explores how citizens and businesses collaborate within energy hubs and communities. The focus is on justice and inclusion. With an NWO grant of over €760,000, the university contributes to a more sustainable and socially inclusive energy system. |
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| A new academic year, a fresh start, and... a brand-new green office! |
| Tilburg University recently launched its Green Office: the central hub where sustainable initiatives on campus come together. The Academic Collaborative Center for Climate and Energy is also represented here. One of the highlights on the Wall of Impact is the infographic “Engaging Citizens in the Energy Transition: Lessons from Science and Practice”created by the center. |
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| In Tilburg University Magazine |
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| "Economic growth requires social support'' - an interview with Kim Putters |
| The Brainport region is growing rapidly, with companies like ASML driving the economy forward. But what does this mean for residents in their daily lives? Kim Putters, Tilburg University City Professor for Broad Prosperity and Chair of the Social and Economic Council (SER), emphasizes that economic growth only creates opportunities when accompanied by social cohesion, healthy neighborhoods, and equal opportunities. Tilburg University and the Academic Collaborative Center for Governance and Management for Broad Prosperity are researching how investments can measurably and sustainably contribute to a world-class society and economy. |
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| Tilburg researchers make sustainability regulations workable for SMEs |
| Small and medium-sized enterprises (SMEs) are facing increasing pressure from customers and banks to demonstrate how sustainable their operations are. Tilburg economists Philip Joos and Cardin Masselink support them through the Regio Deal project Improving Sustainable Business Practices for SMEs. Together with partners, they are developing practical tools and workshops to help SMEs map out their environmental and social impact. The goal: to make sustainability measurable, achievable, and future-proof, without costs spiraling out of control. |
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| Also check out the recap of the sustainability event Futureproof Entrepreneurship and discover how entrepreneurs in Brabant are embracing sustainability. |
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| How to engage citizens in the energy transition |
| The shift to sustainable energy is not just about technology, it’s primarily about the interaction between citizens and the system. This is the conclusion of research by Christoph Kogler and Rob Nelissen (Academic Collaborative Center for Climate and Energy at Tilburg University). People only get involved when the urgency is clear, and efforts are distributed fairly. It’s not the frontrunners, but the large middle group that determines success: the more visible and “normal” sustainability becomes, the faster others follow. |
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| Also read: research on Broad Prosperity |
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